About Layr
Built around the work, not the headcount.
Layr operates small-commercial servicing for brokers and agencies — under their brand, against defined standards. The model came from measuring what a commercial book actually generates, and then building an operation shaped like the answer.
What we believe
- 01
The relationship and the work are separable.
A broker's value is the relationship, the advice and the placement. Almost none of it is the certificate request, the carrier notice or the follow-up email. Those can move without the relationship moving with them. - 02
Owning a workflow is different from supplying hours.
Staffing hands the problem back when something goes wrong. An operating partner is accountable for the outcome, which is only possible if it owns the process, sees the book, and is measured on the result. - 03
You cannot service what you do not understand.
A third of the work a book generates begins with a carrier notice or a document — the information that says what changed. A partner without access to it is guessing politely. - 04
Volume is not workload.
The most common workflow in a small-commercial book carries the least effort per item. The rarest carries nearly ten times more. Staffing to service request counts under-resources exactly the work that needs judgment.
The book we operate today
90,000+
Commercial policies managed
Commercial policies under Layr service management, across the operating history.
$320M+
Managed premium
Premium across the accounts Layr has serviced.
Behind those figures is an operating model that measures what it does. What the work is, where it comes from and how much effort each kind takes is not an afterthought at Layr — it is how the operation is designed and how partners hold us to account.
Inside the bookWorking with Layr
Who we work with
Brokers and agencies operating small-commercial books, from a few hundred policies to tens of thousands.
What stays yours
The relationship, the advice, the placement and the commercial decisions. Policyholders experience your brand throughout.
What we take
The servicing operation behind designated accounts — as much or as little of it as you want us to own.
Start with what's in the way.
Tell us what your operation is carrying and see the model that answers it.